Q&A with Lavinia Popescu Senior Director, R&D, Elizabeth Arden
What inspired the development of Prevage® Anti-Aging Foundation?
We’ve heard from our consumers around the world that they wanted to get the anti-aging bene ts of Prevage® in their cosmetics too, so we sought to create a foundation that infuses the environmental protection and anti-aging bene ts of Prevage® with awless colour coverage. The result is an all-in-one makeup that evens skintone while helping to protect, visibly repair and moisturise for ultimate skin perfection.
How long did Prevage® Anti-Aging Foundation take to develop?
It has taken three years for the Elizabeth Arden team to develop and perfect anti-aging foundation.
In terms of formula, how is this foundation different from other existing Elizabeth Arden foundations?
While all Elizabeth Arden foundation formulas seek to provide skincare bene ts in addition to awless coverage, the new Prevage® Anti-Aging Foundation focuses speci cally on providing superior anti-aging bene ts and environmental protection to treat like skincare while perfecting like makeup. The luxurious lightweight formula uniquely combines the power of Idebenone, the most powerful antioxidant, with Hydra-Pigments that meld with the skin, creating a shield to help blur imperfections and help retain moisture while delivering precise long-wear colour.
What is the technology that enables this product to help reduce the look /appearance of ne lines and wrinkles?
A combination of Vitamin C and L-Carnosine work to help boost the skin’s own natural collagen. This technology helps increase elasticity, while also reducing the appearance of ne lines and wrinkles. The overall clarity of skin is also improved.
What are the bene ts to having antioxidants infused into foundation?
Prevage® Anti-Aging Foundation uses a patent-pending antioxidant blend featuring our exclusive antioxidant, Idebenone, to help protect against environmental stressors, a leading cause of visible signs of aging, while also keeping skin looking healthy and luminous.
Since there are only 8 shades in the line, how does the foundation work for all skin tones?
We wanted to develop a tight lineup where one shade could span across a few different skin tones. Our existing foundation portfolio shade range has been developed using our Custom Color technology that is a database of consumer skin tones. This technology captures all of the spectral data for all skin colours that range to cover skin tones that span from pink to neutral to gold undertones. We also have a broad shade depth scale that we created, that breaks out our foundation undertones into four levels of depth, targeting our global consumers to reach all ethnicities, from the fairest Asian skin tones to the deepest South African skin tones. For Prevage® Anti-Aging Foundation, we used this Custom Color technology and developed shades in the neutral range that cover all skin tones from pink to golden; this range hits our levels 1, 2, 3 and the beginning of level four. The formula also contains optical particles that scatter any light that hits your face, so your natural skin tone is enhanced through your foundation. This makes the foundation forgiving, and allows shades to span across a broader tone base with fewer shades.
How does Prevage® Anti-Aging Foundation work with other products in the Prevage® line, speci cally City Smart?
Prevage® Anti-Aging Foundation was created to perfect the look of skin with an extra layer of anti-aging bene ts, while Prevage® City Smart focuses solely on the anti-aging skincare bene ts. Although the Anti-Aging Foundation has SPF, it doesn’t boost the ef cacy of SPF by applying over City Smart. After cleansing the face, apply your rst layer of protection, Superstart Skin Renewal Booster, followed by your serum and moisturiser. Lastly, add our Anti-Aging Foundation for an even, awless complexion and an additional layer of environmental and antioxidant protection.
Since I wash off my foundation every day, how does an anti-aging foundation really help with long-term bene ts?
The key ingredients and antioxidants in Prevage® Anti-Aging Foundation penetrate the epidermis and work to repair the look of skin on a cellular level. The antioxidants help protect and repair skin’s appearance by supporting skin’s own natural collagen, increasing the skin’s elasticity, reducing the look of ne lines and wrinkles and improving the clarity of the skin.
Can I skip my moisturiser when I use Prevage® Foundation?
No, while the Hydra-Pigments in the formula help to deliver colour and hydrate skin, the foundation isn’t meant to act as your moisturiser. Your moisturiser will help add hydration to your skin while the foundation will help to seal in moisture for the duration of the day.